Bel Ombre, a territorial brand
With the territorial brand “Bel Ombre. Lamer. Later. Lavi.”, the Rogers Group unveils a new chapter in the history of Bel Ombre. This territorial brand relates to the commitment of the Rogers Group and its enterprises to bring the development of Bel Ombre to the forefront of sustainable and inclusive development, paving the way for a more sustainable future for Mauritius. Our vision for Bel Ombre is for it to be the reference in Sustainable Tropical Art de Vivre.
“Bel Ombre. Lamer. Later. Lavi” territorial brand unites all the assets of this region: its lagoon and complex ecosystems, its abundant nature and rich biodiversity to be promoted and protected, its diverse population, as well as its rich cultural and historical heritage.
A Word from Rogers Group’s CEO
Creating a territorial brand responds to the need for a clear and integrated roadmap that will give wings to our Vision, rally all our stakeholders, and enlist them in a shared objective to shape Bel Ombre for a better future. A Sustainable Future.
CEO of the Rogers Group