Rogers Group

We are proud to unveil Rogers’ new brand identity!

03 Nov 2022

As a 123-year-young Group, we have consistently challenged ourselves to build an inspiring, customer-centric, and future-fit organisation. One that evolves with the changing times and rethinks its mission as past successes give way to new challenges and opportunities.

Today, we proudly unveil our new brand identity
Beyond revived colours and a more modern corporate image, this new identity reflects the diversity and dynamism of the Rogers Group.

Rogers new brand identity results from a recent reflection on who we are and where we come from. This repositioning of the Group also comes with our new brand promise: "Meaningful Change", which we consider an invitation to foster positive change in and around us. 

This is yet another significant milestone for Rogers in our continuous endeavour to stay true to our culture and heritage, and in our commitment to turn opportunities into sustainable ventures that go beyond business and open doors to new avenues and possibilities. We see growth as a partnership of common goals and genuine dedication that yields positive outcomes for our businesses, the planet, and the local communities we operate in.

More than a rebranding exercise, it is a refining of our Group’s mission and values in line with our vision. Leveraging our core values of Agility, Engagement and Excellence, we stand stronger than ever in our ability to grow, adapt, and co-create meaningful value for the sustainable growth of our businesses and communities.

Our vision: Shaping a better future.

Our mission: Creating meaningful value for the sustainable growth of our businesses and communities.

This repositioning also comes with a new classification of our activities, evolving from four Served Markets to five Segments, namely: Finance & Technology, Hospitality & Travel, Logistics, Malls, and Real Estate & Agribusiness. This new nomenclature aligns with how we manage our resources to have a meaningful impact.

Rogers’ strength lies within the diversity of talent and expertise that our 4700+ team members bring to the Group and the synergy they create by working with a common goal: to make a lasting impact in everything we do. 

Together, we create Meaningful Change. 

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